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Effortless Video Production
Transform assets into polished videos with maximum efficiency and scale up your team's capacity instantly.
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Why businesses choose
First Cut

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Numerous format options

Create videos in a variety of formats, tailored for any platform and audience.

Showcase your brand

Completely capture your brand's essence with graphics, tone, pacing and style—ensuring every video reflects your unique identity.

Speak over 30 languages

Translate into multiple languages, expanding your reach to global audiences.

Integrate with your sources

Seamlessly connect to source material from enterprise content storage, newswire services and licensed media partners for enriched content creation.

Presented by AI

Choose between voice-only, digital doubles, or purely generative anchors, tailoring each video to your style and needs.

Compliance safeguards

We ensure your content stays compliant with legal, editorial, and brand standards, safeguarding your reputation every step of the way.
How it Works

The workflow of the future

01

Select Your Materials

Select the perfect ingredients for your project with our intuitive interface, giving you full control over every asset in your video.

The workflow of the future

02

Choose the Format

Choose the ideal output format for any platform with ease, optimizing your video for maximum impact.

The workflow of the future

03

Review the Script

The system will create an initial draft of your script. After, easily review and make precise adjustments to ensure your message is delivered exactly as intended.

The workflow of the future

04

Fine-tune the Edit

After watching what the system created, you can adjust your video edit with ease. Make manual modifications or just tell the AI what you want changed and receive a polished, professional final product.

The workflow of the future

05

Finalize and Export with Ease

First Cut offers custom output destinations, whether you need direct downloads, your cloud storage account, or seamless API/webhook integration.

The workflow of the future

01

Select Your Materials

Select the perfect ingredients for your project with our intuitive interface, giving you full control over every asset in your video.

02

Choose the Format

Choose the ideal output format for any platform with ease, optimizing your video for maximum impact.

03

Review the Script

The system will create an initial draft of your script. After, easily review and make precise adjustments to ensure your message is delivered exactly as intended.

04

Fine-tune the Edit

After watching what the system created, you can adjust your video edit with ease. Make manual modifications or just tell the AI what you want changed and receive a polished, professional final product.

05

Finalize and Export with Ease

First Cut offers custom output destinations, whether you need direct downloads, your cloud storage account, or seamless API/webhook integration.

A perfect fit for any enterprise

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Newsrooms

Transform newswire content into broadcast-ready packages instantly, streamlining production for timely, professional-quality news delivery.
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Publishers

Convert any text article into an engaging video, bringing written content to life and distribute to a wider audience.
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Media Companies

Create a variety of promotional material personalized to each demographic for existing assets and use it as house inventory or in social campaigns.
Frequently Asked Questions
Can we create our own AI avatars?

Yes, we can work with you to create a custom avatar for your business. offer customized AI avatars that match your brand’s look, style, and identity. Our AI avatars are tailored to match your brand’s unique identity. Using high-quality video captures, we replicate your preferred look, style, and tone. This process ensures the avatars align perfectly with your branding, creating a consistent and professional presence in every video.

What type of materials can I use in my videos?

Our system connects to many popular content sources including proprietary enterprise systems. You can add multiple sources to each story from your own CMS, newswires, websites, licensed partners and any files you would like to upload. Our tools also support API and cloud-based integrations to make managing and enhancing your workflow more efficient and effective.

How much does this cost?

Pricing is determined by each enterprise's individual use case. We will work with your team to put a package together and will ensure it makes sense for your business.

When will the tools be more widely available?

We are live with select partners at the moment and are continually opening up the system to more companies. The best way to gain access is to contact us and we will work with you to get you setup. We anticipate a wider release toward the end of Q1 2025.